A new type of cake

Cake Batter

Cake Batter

Serve it to me sweet:

This formula was specifically designed to be lightweight & creamy, providing full, opaque coverage for various lip tones.

Made for your lip tone.

Take the lip quiz here to match your lip to our dip!



0.13 oz / 3.85ml
$10.00
$20.00


The Cherry On Top
vegan
cruelty-free
paraben-free
racism-free
How to use

We know red can seem intimidating, but please don't be scared! We went through a lot of work to make sure Cake Batter actually looks good on you! It was made by women of color chemists for all skin tones and tested on makeup artists who know what they're talking about (that's why our community raves about it 😊).


To start — unscrew the cap and remove the flat applicator from the tube. Swipe the product across your bottom lip and then your top lip for an even application (it only takes one dip to achieve the perfect pout)! Use the flat applicator to get inside the corners of your mouth and any parts you might have missed.


For the perfect sexy lip tint: Apply a small amount and rub it onto your lips with your finger!

ingredients

ISONONYL ISONONANOATE, TRIMETHYLSILOXYSILICATE, ISODODECANE, SILICA, MICA, POLYHYDROXYSTEARIC ACID, VP/EICOSENE COPOLYMER, DIMETHICONE, FLAVOR, GLYCERYL BEHENATE, HYDROGENATED POLYDICYCLOPENTADIENE, ISOPROPYL MYRISTATE, DISTEARDIMONIUM HECTORITE, POLYETHYLENE, PROPYLENE CARBONATE, ISOPROPYL TITANIUM TRIISOSTEARATE, TRIETHOXYCAPRYLYLSILANE, STEARALKONIUM HECTORITE, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, PERSEA GRATISSIMA (AVOCADO) OIL, TOCOPHERYL ACETATE, TOCOPHEROL

 

MAY CONTAIN: RED 40 LAKE, RED 7 LAKE, RED 28 LAKE, RED 6 LAKE, RED 33 LAKE, YELLOW 5 LAKE, YELLOW 6 LAKE, BLUE 1 LAKE, IRON OXIDES

 

Size: 0.13 oz / 3.85ml

🏆 Awards

*TIME Magazine's Best Invention of the Year
*Essence Best in Black Beauty Award (2023)
*Byrdie Beauty Award (2023)
*Harper's Bazaar Icon Award (2023)
*WWD Editor's Choice Award (2023)
*Good Housekeeping's Very Best Products of the Year (2023)
*Self Magazine Health Beauty Award (2023)
*Nylon Beauty Hit List Award (2023)
*Allure Best of Beauty Award (2022)
*Glamour Best of Clean Award (2022)
*Allure Best of Beauty Award (2021)

Smell as sweet as you look

Our lipsticks are flavored with our signature Cake Batter with Vanilla Icing scent. The flavor you’re being served here is unique to just Pound Cake products. You won’t find it anywhere else. Period.

Opacity is an understatement

If you have two-toned lips, don't worry. You can ditch the concealer, and swipe this velvety and creamy across any lip tone for some seriously full coverage.

Long
Lasting

Long-wear is just as important to us as it is to you! Expect our formula to last between 7 - 8 hours without ever feeling uncomfortable.

Crumbles Are
For Cookies

With Cake Batter, you won’t experience flaking or crumbling. Infused with Vitamin E and avocado oil, this lip alone will keep your pout moisturized. One product, one dip, so many compliments  ;)

The perfect
Finish

This product dries down to a crème-matte (an extremely comfortable semi-matte). We wanted this formula to be more moisturizing than kiss-proof, so this is an awesome in-between.

Your Perfect Shade

Pound Cake is the first to make different shades tailored to different skin and lip tones.

see why Cake Batter wins so many awards