Frequently asked questions


are your products vegan? paraben-free? cruelty-free?

Yes, yes, and yes! Our line is 100% vegan, baby!

Parabens are a ‘hell no’ for us. We use the best possible ingredients in our products, including vegan flavoring and natural oils, and thoughtful formulation with minimal to no preservatives.

All of our products are cruelty-free! We do not test our products or ingredients on animals. We wouldn’t dare test any of our products on our furry friends and we are not affiliated with any other beauty company or suppliers that test on animals. We’re currently in the approval process to be Leaping Bunny Certified! 🐰

what is the pound cake lip test?

We’re glad you asked. The Pound Cake Lip test is our secret weapon to find your true red. Not only did we create a unique formula that is velvety, creamy, highly opaque, and moisturizing, but we put together a test that offers you the perfect red based on your unique skin and lip tone combination. We’ve tested and conducted market research on dozens of people over THREE years to bring you the best product recommendation for your unique lips! Take the test here: Lip Quiz

how do you suggest applying your products?

We suggest using our lip products without lip balm as a base. Our team worked on this formula for three years to ensure our products included the perfect amount of restoring Vitamin E and soothing Avocado Oil. Both ingredients help with natural moisturizing the lips, which is essentially why our product leaves just a lil’ lasting hints of product wherever you go.

Don’t have a liner? No worries! We picked a specific doe-foot applicator to make sure our customers, regardless of lip size, could easily get in the corners and line their lips for the perfect pout!

how do i know what shade is right for me?

Still having trouble finding your perfect lip shade after taking the quiz here.

Send us a nude selfie (of your lips, naughty!) at Mon.–Fri. 9am–5pm EST and we’ll help you out ASAP!


where does pound cake ship?

We currently deliver our Cake Batter ( 😉) to all 50 states and Puerto Rico. Hawaii, Alaska and Puerto Rico may experience longer delivery times but we promise, your Cake Batter will be worth the wait!  Shipping to these HI, AK, and PR will take about 11-15 business days. 

We are working on bringing Pound Cake everywhere around the world. Next stop is Canada! Hello to our Canadian friends ✌🏾.

Tag us @PoundCake on Instagram to let us know where you live!

tell me about shipping to the u.s. and puerto rico.

We offer two shipping speeds, because who wants to wait to have their #PoundCake and wear it, too?

  1. Standard (5-7 business days): $5 flat fee
  2. Rush (1-2 business days): $25

Please allow 1 to 2 business days for us to receive and process your order. You’ll get a shipment notification email with a tracking number as soon as your package ships. Please note, we only offer Rush Shipping to the 48 contiguous states.

I'm having problems with the tracking.

Oh no, we apologize about that! In a few cases, the carrier takes 1-2 business days to register your shipment status. If your tracking number isn’t updating or working at all, please reach out to us as soon as you can via with your order number.  We can give you the inside info!

Returns & Exchanges

What is your return policy?

We want you to love your products! We kindly ask that you carefully check out our ingredient list, formula description, and see how the Cake Batter looks on our different models’ skin tones.

Please note that as a small business, we offer a refund, exchange or replacement on all products returned to us within 14 days of your receipt of goods provided they are in their original, unopened, unused and undamaged condition. Our shipping fees are non-refundable. Once a return is received and processed it can take 3-7 business days for your bank to fully refund you. 

Feel free to email us your order number to Mon. – Fri. 9am – 5pm EST and we’ll help you out.

What should i do if i receive the wrong product?

My goodness! We humbly apologize about that. Please reach out directly to with your order number and we will work this out ASAP.

Help! I can't find my return slip.

Don’t worry—Pound Cake packages don’t include return slips. Just reach out to and we’ll help you place your return or exchange.


When will my credit card be charged?

Your credit card will be charged as soon as your order is accepted and processed.

What forms of payment do you accept?

We accept Visa, MasterCard, American Express, JCB, Discover, or debit cards. Unfortunately, we cannot accept checks or money orders.

what can i do if my payment is declined?

Damn! It happens to the best of us. Here are a few things to check if your payment didn’t go through: Check that your card’s billing details (such as the security code and billing address) match what you’ve entered into our system.

  • Is your card expired?

Your card issuer may have declined your payment. They don’t tell us the reason for this, so it’s best to check with them before trying your card again. If none of these apply, please contact us at We’re happy to help!

Pound Cake FAQ

How are pound cake products different from other beauty brands?

First off, our formula is entirely custom. From the ingredient list, the unique Cake Batter smell you like, that’s ALL custom. We’re the first brand to create products for people of various skin AND lip tones. Your lip tone can affect the way a lipstick/product shows up, and Pound Cake knows this and addresses this by offering slight variations of one color for different skin and lip categories. 

When is the next product launching?

We’ll be coming out with new products very soon—sign up with your email address at the bottom of this page to get the latest updates.

What does it mean you're "racism-Free"?

You couldn’t have asked a better question! This was a commitment made between our founders, Camille and Johnny, to prioritize and elevate BIPOC folks both on the surface and behind the scenes of Pound Cake. This commitment came with the guarantee that Pound Cake would always listen to its community to prevent and correct problematic messaging and actions. The badge itself was inspired by a tweet from one of our favorite influencers, Jackie Aina.

To keep it clean, every single product we ship out has our Racism-free stamp so no one forgets what we are and what we stand for. 😊

Where can i find your current promotions?

We love a promo! Please feel free to sign up using the box at the bottom of this page. 

I have a weird question and I want to talk to a person about it.

Our Co-founders are cool like that. To ask anything and get a quick, personal reply, email us at Don’t worry—we check it constantly.