Let's Get This Red

Pro-fat     Pro-Queer     Pro-Black
Pro-fat     Pro-Queer     Pro-Black
Pro-fat     Pro-Queer     Pro-Black

the beauty industry still thinks we all look alike, so

Let's
F
*ck
Sh
*t
Up

Pound Cake’s mission is to create a warm space for kin folk while providing products that are uniquely made for our skin tones.

About us

cake batter

creme-matte liquid lipstick

This award-winning line of red semi-matte liquid lipstick brings intense opacity and vibrancy while leaving your lips feeling comfortable and moisturized all day long.

4 years in development
120+
revisions
40+
trials
glossier backed
community funded
made
for us

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