The Perfect Shade

Pro-fat     Pro-Queer     Pro-Black
Pro-fat     Pro-Queer     Pro-Black
Pro-fat     Pro-Queer     Pro-Black

the beauty industry still thinks we all look alike, so

Let's
F
*ck
Sh
*t
Up

Pound Cake’s mission is to challenge exclusive beauty standards while creating innovative products for your unique skin tone(s).

About us

cake batter

creme-matte liquid lipstick

This award-winning line of red semi-matte liquid lipstick brings intense opacity and vibrancy while leaving your lips feeling comfortable and moisturized all day long.

4 years in development
40+
revisions
Ingredient
Focused
glossier backed
community funded
made
for us

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